The A2A Flips: The Fastest Way to START and SCALE Your Amazon FBA Business

Most Amazon advice feels like a broken record: “launch a private label” or “import from China,” strategies that demand thousands up front and months of waiting before you even make your first sale.

Forget all that.

There's a smarter, faster way to grow. A method most sellers completely overlook.

It's called the Amazon-to-Amazon (A2A) flip.

The strategy is exactly what it sounds like.

You find an underpriced product on Amazon, you buy it, and then you resell it on Amazon for a higher price.

Buy low on Amazon. Sell high on Amazon.

That’s it.

It's the cleanest, most direct way to source profitable stock for your business.

Here's what you're about to learn:

If you want to grow your revenue without adding massive complexity, A2A is your answer.

Here’s why it works so well.

When selling online, speed/sales velocity is KEY!

Forget 6-month product launch timelines.

Private label means dealing with product development, finding a reliable factory, negotiating contracts, waiting for manufacturing, and then praying your container clears customs sometime this quarter.

The A2A model moves at the speed of Amazon.

You can find a profitable flip on Amazon.de this afternoon. The stock arrives at your prep center by Monday. You can have it shipped to an FBA warehouse by Tuesday and see it selling by the end of the week.

You go from sourcing to sale in days, not months.

Compliance is what kills most import businesses.

If you get the CE marking, LUCID registration, or EPR laws wrong, your entire shipment can be seized:

With A2A, the product is already circulating and approved for sale.

The compliance work is already done.

Best of all? Your supplier is Amazon itself.

An invoice from Amazon is the gold standard for proof of authenticity.

If you ever face a claim or need to get ungated, you have the exact documentation Amazon wants to see.

It’s the ultimate risk reduction.

A2A is a system.

It's built on historical data, not luck or theory.

Using Keepa, you see a product’s entire sales history before you spend a single euro:

You aren't guessing.

You are making a calculated investment based on proven market data.

Let's get this out of the way.

The short answer: Yes. Absolutely.

Sourcing from Amazon's retail site is a legitimate strategy.

But there is one rule you cannot break.

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This is the most important part of this guide.

Get this wrong, and you put everything at risk.

You cannot use your personal Amazon Prime account to source products for resale. Ever.

Prime benefits like free two-day shipping are for personal, consumer use only. Using them for your commercial business is a direct violation of Amazon's Terms of Service.

It's a fast way to get both your buyer and seller accounts shut down.

Don't do it.

Better yet, an Amazon Business account unlocks a new layer of deals. You get access to exclusive business-only pricing and quantity discounts that regular customers never see.

Sourcing is the heart of this business.

Get this right, and the rest is easy.

Here are the four methods I use to find profitableA2A flips.

Master them all.

This is your starting point.

It's the fastest and easiest way to find low-hanging fruit.

First, log into your Keepa account. Select your marketplace (e.g., amazon.de, amazon.co.uk). Click the "Deals" tab.

I start with these settings:

Scan the results.

You are not looking for products on a permanent decline.

You are chasing a temporary price drop.

Open the Keepa graph for a promising product. Does it normally sell for a much higher price? Do you see the price spike whenever Amazon (the orange line) goes out of stock?

That's your buy signal.

The Deals page is for casual browsing.

The Product Finder is for sniping deals.

Go to Data > Product Finder.

Don't just use the basic filters. Combine them to create a precise search that eliminates junk and surfaces only high-quality opportunities.

Here are some basic filters to begin with:

Insider Tip #1: Check for Future Flips with the "Amazon OOS" Filter

This is a pro-level technique. Instead of just looking for what's on sale now, you are looking for repeatable opportunities. Set the filter Amazon OOS = true.

This will show you a list of products where third-party sellers are likely making great profit right now because Amazon is out of stock.

Open the Keepa graph for these products.

Look for a clear pattern: a low price when Amazon is in stock and a sharp price spike when they are not.

The next step is simple: Track the product in Keepa. Set an alert to notify you the moment Amazon comes back in stock at their typical low price.

Insider Tip #2: Target Quality Brands and Products.

Junk products lead to high returns.

Use the "Brand" and "Rating" filters to de-risk your buys.

Putting It All Together: A Power Search Example

Now, combine these filters into a surgically precise query to find those future flips.

"Show me all Samsung products on Amazon.de in the Electronics category, with a sales rank under 25,000, a 4-star rating or higher, where Amazon is currently Out Of Stock."

This will give you a perfect list of products to start tracking.

Set the alerts and wait for the profitable inventory to come to you.

Software is the next step when you want to scale.

Tools like Actorio and ProfitPath scan all EU marketplaces for you.

They find deals and do the math.

Your job is simply to review the list and buy.

But these tools are not for beginners.

First, you need significant capital to make the subscription worthwhile. Second, you must master manual sourcing first.

Software is an accelerator, not a replacement for skill.

And the biggest downside: competition.

You are seeing the same deals as every other subscriber. This can crush margins quickly.

Personally, my best flips always come from manual work.

Software finds the crowded trades.

Manual sourcing finds the real profit.

This is the method no software can replicate.

This is how you find your real edge.

Make sure you are logged in your Business Account.

When you browse Amazon, you are now looking for two specific things on a product page:

The opportunity is simple.

A regular customer sees the standard price.

But logged into your Business account, you see a lower price unlocked for you.

This creates a profitable margin that is invisible to almost everyone else.

Let me be clear. No automated tool can find these deals.

Scanners only see the public-facing price.

They cannot see the exclusive discounts inside your account.

You can only find these opportunities by doing the manual work.

It takes more effort…

But your reward is finding profitable flips with virtually zero competition.

So that's the model.

A2A flipping is the most direct way to add profitable inventory to your FBA business.

You have the methods. You know the rules.

But none of that matters without action.

It's time to stop reading and start doing.

—Andi